Statement from our Founder

Dear Friends and Supporters,

Welcome to Time for Better, a venture born out of the belief that we are at a critical juncture where we must unite to address humanity’s most pressing issue: climate change. I’m Sierra Quitiquit, a professional skier, climate activist and the founder and CEO of Time for Better, and I’m thrilled to share the essence of our mission with you.

My journey as a climate activist started when I was barely a teenager, growing up in the snowy mountains of Park City, Utah. With an intimate connection to nature and the snow, my community and I witnessed the early impacts of climate change. It was during these formative years that I founded This was not just a digital platform; it was a rallying cry from a community intimately connected to nature, shouting from the mountaintops about the urgency for climate action.

As a professional skier, I’ve climbed big mountains, navigated challenging terrains, and learned to adapt to the ever-changing conditions of the environment. This background has uniquely prepared me for the climb we face in addressing the climate crisis—a climb that demands resilience, adaptability, and a deep understanding of the interconnectedness of our world.

The “decisive decade” is upon us, and Time for Better stands as a testament to our commitment to harnessing the power of narratives. It’s a call to action, a plea to reimagine our relationship with the environment, and a declaration that every story told can be a catalyst for change.

We don’t just tell stories; we craft impactful narratives and campaigns that resonate, inspire, and propel us towards a better world. Time for Better is not just about communication; it’s about building a community that not only understands the urgency of the moment, but is committed to action.

I invite you to join us in navigating this decisive decade together. Let’s leverage the power of storytelling to shape a world where climate leadership thrives. Together, we’ll face the challenges, embrace the opportunities, and work towards a future where nature and humanity coexist harmoniously.

Thank you for being part of this journey. Let’s meet this moment together.

Warm regards,

Sierra Quitiquit
CEO + Founder, Time for Better