Time for Better Launches “Communicating Climate in a Conservative Era” to Make Climate Conversations More Inclusive and Impactful

Park City, Utah — April 9th 2025.

Time for Better is proud to announce the launch of Communicating Climate in a Conservative Era, a free, solutions-focused toolkit designed to help brands, nonprofits, and advocates communicate climate issues in ways that resonate across political and ideological lines.

How we talk about climate change matters. Words have the power to include—or exclude. At Time for Better, we believe inclusive, values-based language can make the climate movement more approachable—especially for those who may not already identify as environmentalists.

With climate issues becoming increasingly polarized, this toolkit offers a fresh approach: moving away from one-size-fits-all messaging and toward values-driven communication rooted in shared principles like clean air, energy security, freedom, and public health.

“This toolkit helps communicators move beyond partisan divides and frame climate solutions in ways that inspire action from a wider audience,” said Sierra Quitiquit, Founder of Time for Better.

The toolkit includes:
✅ A guide to language swaps that resonate with broader audiences
✅ Messaging strategies to avoid polarization
✅ Real-world examples of inclusive and effective climate storytelling

Our goal is simple: shift how we speak so more people feel invited into the conversation. Small changes in language can lead to big shifts in engagement and action.

Communicating Climate in a Conservative Era is now available for viewing here. 

Time for Better invites organizations, brands, and individuals to explore this resource and integrate its strategies into their communications.

Press Contact:
Sierra Quitiquit
sierra@timeforbetter.org

About Time for Better
Time for Better is a mission-driven organization dedicated to fostering inclusive, hopeful, and solutions-oriented climate communication. Through strategic messaging, creative campaigns, and educational resources, we help brands and advocates inspire real-world action for a healthier planet.