Impact Report: #LaterisTooLate

The Time for Better #LaterIsTooLate Impact Report showcases the collaborative efforts that influenced global negotiations at the United Nations COP28 UAE. Through strategic communication and collective action, the campaign aimed to address the urgent need for climate action and transition away from fossil fuels.

Download the Impact Report

IMPACT REPORT:

#LaterisTooLate

The Time for Better #LaterIsTooLate Impact Report showcases the collaborative efforts that influenced global negotiations at the United Nations COP28 UAE. Through strategic communication and collective action, the campaign aimed to address the urgent need for climate action and transition away from fossil fuels.

Download the Impact Report

Amplifying urgency for climate action and driving outcomes at COP28.

Challenge:

The challenge was to amplify the urgency of climate action and drive meaningful outcomes at COP28. Despite growing awareness, there was a need to mobilize diverse stakeholders and galvanize support for transitioning to sustainable energy systems.

Solution:

Time for Better adopted an inclusive approach, uniting cross-sectoral voices to highlight the collective commitment to climate action. Working in collaboration with Global Optimism and Earthrise, the Time for Better team developed a clear and instructive social media sharing toolkit, democratizing global participation and fostering authentic conversations. The campaign leveraged innovative digital tactics, including message refinement, community activation, and innovative social media use, to amplify the #LaterIsTooLate message.

Tactics Used:

Time for Better employed innovative digital tactics to maximize the campaign’s reach and engagement:

Message Clarity: Developed a concise social media toolkit for enhanced accessibility.
Community Activation: Galvanized cross-sector relationships and utilized direct messaging on Instagram for targeted communication.
Innovative Social Media Use: Leveraged Instagram’s collaborative posting feature, developed platform-specific messaging, and encouraged widespread engagement through commenting and hashtag uses.

Outcome:

The #LaterIsTooLate campaign generated significant impact, with 27 million impressions and widespread engagement across social media platforms. While acknowledging that COP28 negotiations left much work to be done, the campaign played a pivotal role in shifting the narrative towards addressing the root cause of climate change. The final outcomes of COP28 culminated in the first-ever commitment to transition energy systems away from fossil fuels. The transformed climate conversation has set the stage for more ambitious climate action, emphasizing the urgency of timely solutions.