CASE STUDY

Breitling: Sustainability Report Launch Brunch

In a celebration of commitment and elegance, Time for Better orchestrated a landmark event at Breitling’s Boutique in New York during Climate Week NYC. The focal point? The exclusive launch of Breitling’s 2023 Sustainability Report, a testament to their pioneering journey towards sustainability.

Date: September 20th, 2023

Challenge:

Recognizing the urgent need for sustainability in luxury, Breitling aimed to showcase their dedication to responsible practices, particularly in the realm of diamond sourcing.

Solution:

Our team meticulously curated an exclusive breakfast event, bringing together industry leaders, influencers, and climate thought leaders. Featuring brilliant insights from Chief Sustainability Officer Aurelia Figueroa, the event showcased Breitling’s bold commitment as the first luxury watch brand to fully embrace lab-grown diamonds.

Outcome:

The New York Boutique became a hub of inspiration and change. The intimate gathering of climate thought leaders, including Megan Williams, Kevin Patel, Anne Therese Gennari, Michael Mendieta, Natasha Lekwa, and Desiree Fufa, amplified the message across various media channels with a collective reach of more than 1.7 million followers. As media creators and influencers shared the report, the ripple effect reached a global audience, fostering a positive dialogue on sustainable luxury. Breitling, alongside Time for Better, emerged as trailblazers, leading the charge for a future where luxury and responsibility seamlessly intertwine.