CASE STUDY

Model Mafia: Celebrating 8 Years of Climate Action & Launching Inaugural Model Mentorship Program

At Climate Week NYC, Time for Better’s Hope House hosted “Model Mafia: Celebrating 8 Years of Climate Action & Launching the Inaugural Model Mentorship Program.” The event celebrated the collective power of models to influence cultural and climate change, highlighting their leadership in sustainability, advocacy, and creative industries. It also marked the launch of a groundbreaking mentorship program to foster cross-generational collaboration in areas like media, business, and activism.

Date: September 25th, 2024

Challenge:

The fashion industry significantly contributes to climate change, and its influential figures often lack a platform to drive sustainability. Models, with their unique reach and creative expertise, are underutilized in mobilizing climate action and fostering change within and beyond the industry.

Solution:

The event spotlighted models’ potential to lead cultural shifts and drive climate action. It featured keynote addresses and panel discussions with influential figures like Gelila Bekele (filmmaker), Andreea Diaconu (Columbia Climate School student), and Leyna Bloom (actress). These conversations emphasized mentorship, collaboration, and actionable strategies for a more sustainable future.

Outcome:

The mentorship program launched a new era of collaboration, connecting experienced climate leaders like Sinead Bovell and Cameron Russell with emerging leaders eager to influence meaningful change. Attendees left with renewed inspiration, actionable insights, and strengthened networks to amplify their efforts for a better future.