CASE STUDY

How to Slay Climate Comms

During Climate Week NYC, the Better Earth Climate Communications Roundtable hosted at Hope House brought together youth climate advocates, communications experts, and thought leaders for an exclusive, invite-only event. The roundtable served as a space for open dialogue, offering insights into the unique challenges and opportunities within the field of climate communications. With a focus on youth leadership and long-term coalition building, the event fostered connections and innovative ideas to amplify climate action.

Date: September 25th, 2024

Challenge:

Engaging audiences in climate conversations remains a significant challenge, with traditional messaging often perceived as overwhelming or inaccessible. Emerging communicators need tools and strategies to craft relatable and impactful narratives that resonate across diverse platforms and communities.

Solution:

“How to Slay Climate Comms” offered a fresh approach to climate communication, combining creativity, relatability, and strategic insights. The event empowered attendees with actionable takeaways, from identifying their communication archetype to leveraging personal storytelling and humor. Discussions highlighted the importance of authenticity and optimism, emphasizing the power of diverse voices in reshaping the climate narrative.

Outcome:

The event equipped a new generation of communicators with tools and inspiration to drive meaningful climate action. Participants walked away with a deeper understanding of their unique strengths as communicators, actionable strategies for amplifying their impact, and connections to a supportive community of like-minded advocates. Through engaging discussions and hands-on exercises, “How to Slay Climate Comms” reinforced Hope House’s mission to foster optimism and empower leaders in the climate space.