CASE STUDY

Radiant Desires: Nuclear Energy Institute x Isodope

“Radiant Desires,” hosted by Time for Better in collaboration with ISODOPE and the Nuclear Energy Institute, is an interactive event focusing on nuclear energy’s viability, safety concerns, and creative communication strategies. This session aspires to shift the narrative surrounding nuclear energy, emphasizing its crucial role in achieving a sustainable, clean energy future.

Date: December 4th, 2023

Challenge:

Nuclear energy faces challenges in public perception, with safety concerns and misconceptions hindering its acceptance as a viable clean energy source. As the world grapples with a climate crisis, there’s a pressing need to reframe the narrative around nuclear energy, making it an integral part of the global strategy for achieving net-zero emissions.

Solution:

“Radiant Desires” aims to empower young climate influencers with effective communication tools. Through a fireside chat, a Q&A session with Maria G. Korsnick from the Nuclear Energy Institute, and an engaging Jeopardy game, participants will gain insights into the industry’s history, dispel myths, and understand the importance of nuclear in decarbonization. The subsequent communication workshop, led by ISODOPE, will provide hands-on experience for climate influencers and industry leaders to collaboratively create TikTok/Reel content, fostering peer-to-peer learning and creative communication.

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Outcome:

The event anticipates a narrative shift around nuclear energy by equipping young climate influencers with accurate information and communication skills. The interactive elements, including the Jeopardy game and communication workshop, will enhance participant engagement and understanding. By fostering connections between influencers and industry leaders, “Radiant Desires” seeks to inspire a wider audience to consider nuclear energy as a valuable component of the clean energy landscape. The tangible outcome involved a video co-produced with UAE youth to encourage more informed and positive dialogue on nuclear energy beyond the COP28 event.