CASE STUDY

Navigating Authentic Climate Narratives and Storytelling

At COP28 Hope House, Time for Better hosted a session titled “Navigating Authentic Climate Narratives and Storytelling.” Led by climate storytelling experts, the event aimed to unmask greenwashing and explore genuine approaches to climate storytelling.

Date: December 1st, 2023

Challenge:

Current climate narratives encounter significant hurdles – the presence of greenwashing. Misleading information and inauthentic portrayals can obscure the genuine impact of climate initiatives. This challenge necessitates a discerning approach to navigate through misinformation and cultivate a narrative that truly reflects the complexities and authenticity of climate action.

Solution:

The session, moderated by Alice Aedy, Co-Founder of Earthrise, provided a platform for experts in climate storytelling. The panel, featuring Zoë Red (Creatives for Climate), Diamond Spratling (Girl + Environment), Jaya Adapa (Futerra), and Ali Weinstein (Good Energy and The Hollywood Climate Summit), aimed to uncover the realities of greenwashing and promote authentic climate storytelling.

Outcome:

The COP28 Hope House event successfully shed light on the importance of authentic climate narratives. Attendees gained insights from industry experts, fostering a deeper understanding of how to navigate greenwashing and embrace genuine storytelling in the climate movement.