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New Toolkit Helps Bridge Political Divides in Climate Communication

Time for Better Launches “Communicating Climate in a Conservative Era” to Make Climate Conversations More Inclusive and Impactful

Park City, Utah — April 9th 2025.

Time for Better is proud to announce the launch of Communicating Climate in a Conservative Era, a free, solutions-focused toolkit designed to help brands, nonprofits, and advocates communicate climate issues in ways that resonate across political and ideological lines.

How we talk about climate change matters. Words have the power to include—or exclude. At Time for Better, we believe inclusive, values-based language can make the climate movement more approachable—especially for those who may not already identify as environmentalists.

With climate issues becoming increasingly polarized, this toolkit offers a fresh approach: moving away from one-size-fits-all messaging and toward values-driven communication rooted in shared principles like clean air, energy security, freedom, and public health.

“This toolkit helps communicators move beyond partisan divides and frame climate solutions in ways that inspire action from a wider audience,” said Sierra Quitiquit, Founder of Time for Better.

The toolkit includes:
✅ A guide to language swaps that resonate with broader audiences
✅ Messaging strategies to avoid polarization
✅ Real-world examples of inclusive and effective climate storytelling

Our goal is simple: shift how we speak so more people feel invited into the conversation. Small changes in language can lead to big shifts in engagement and action.

Communicating Climate in a Conservative Era is now available for viewing here. 

Time for Better invites organizations, brands, and individuals to explore this resource and integrate its strategies into their communications.

Press Contact:
Sierra Quitiquit
sierra@timeforbetter.org

About Time for Better
Time for Better is a mission-driven organization dedicated to fostering inclusive, hopeful, and solutions-oriented climate communication. Through strategic messaging, creative campaigns, and educational resources, we help brands and advocates inspire real-world action for a healthier planet.

 

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Protecting Coral Reefs with Creativity

This past summer marked the worst on record for the Great Barrier Reef, with a mass coral bleaching event affecting over 53 countries. Rising global temperatures, driven by fossil fuels and exacerbated by the El Niño weather pattern, have placed immense stress on these delicate ecosystems. Despite these events, researchers and innovators are working closely towards finding solutions to protect these ecosystems.

Through groundbreaking research, marine biologists like Dr. Steven Simpson at the University of Exeter, have uncovered the vital role of underwater sounds—”eco-acoustics”—produced by marine animals in understanding and protecting coral reefs. The researchers use underwater speakers to attract coral larvae and fish to degraded reefs. This approach has shown promising results, offering hope for the future of coral reefs worldwide.

Another frontline reef restoration solutionist is Coral Vita. Coral Vita is a commercial coral farm that grows 24 different varieties of indigenous corals and uses cutting-edge methods that can accelerate growth by up to 50% and and increase the coral’s resistance to rising temperatures and acidity. The company aims to scale this farming model to restore reefs across oceans, to function as education centers and to attract tourist.

Despite the challenges of climate change, there is an increasing effort towards addressing the climate issues. At Time for Better, we embody hope and optimism. We stand ready to assist companies and organizations to communicate and amplify their efforts towards addressing climate issues.

Ready to amplify your climate solutions and inspire action? Let’s collaborate to drive towards better. Connect with Time for Better and let’s amplify your impact.

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Greenwashing is Over: AB1305

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